Every ingredient we use, explained in plain English — what it is, what it actually does for how your skin or hair looks, and which of our products it's in. No jargon, no overpromising. (We only ever make cosmetic 'appearance' claims — anything that worries you is a job for a pharmacist or GP, not a serum.)
NiacinamideIt's the great all-rounder: skin looks more even-toned and refined, pores look…Hyaluronic AcidIt gives skin an instant drink: skin looks plumper, dewier and smoother, and…PrebioticsThe cosmetic result is a complexion that looks calmer, more balanced and less…CeramidesTopping them up helps skin feel comfortable, cared-for and less prone to that…Rosemary OilMassaged into the scalp before wash day, it's loved for helping hair look…KeratinIt helps heat-styled, bleached or life-tired lengths feel silkier and look…